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Create & optimize your Google Maps listing

The step-by-step guide for Swiss tradespeople. Free. 30 minutes.

Why Google Maps?

  • 86% of Swiss people search Google for a tradesperson before calling.
  • Google Maps is free and immediately visible in local search results.
  • Client reviews boost trust — and conversion rates.
  • You appear when someone types "plumber Geneva" or "blinds installer Lausanne".
01

Create a Google Business account

Go to business.google.com. Sign in with your Gmail. Click "Add your business." Enter your exact business name (e.g. Jean Müller · Plumbing). It's free.

02

Fill in correct information

Full address with zip code. Phone number (ideally your pro WhatsApp). Realistic opening hours. Service area: add every municipality you work in.

03

Choose the right categories

The primary category is crucial. Examples: "Plumber", "Electrician", "Painting Company". Add 2-3 relevant sub-categories. Avoid overly generic ones like "Service Business".

04

Add 5+ professional photos

No photographer needed. Take with your phone: your van, a finished job, your team at work, tools, before/after. Listings with photos get 42% more inquiries.

05

Get your first reviews

After each successful job, text: "Hi [Name], thanks for your trust! A Google review would really help us: [link]". Aim for 10 reviews in the first 3 months.

06

Reply to every review

Positive: "Thanks Mr. Smith! Happy to help again." Negative: reply politely, offer a solution, never argue. Future clients read YOUR replies as much as the reviews.

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ProfiOS Tip: your WhatsApp assistant can automatically send a Google review request link after every completed job. 2-click setup in the cockpit.